UTM link builder

Add campaign tracking parameters to a link so your analytics can tell where visits came from.

Website URLSource (utm_source)Medium (utm_medium)Campaign (utm_campaign)Term (optional)Content (optional)Tagged URL

About this tool

UTM parameters are plain query-string tags that analytics tools read. Keep names consistent and lower case so reports do not split into near-duplicates, and never put personal data in them because URLs get logged and shared.